Song Contest Consulting Update

Traumsieberei OG – one of the few professional song contest consulting studios worldwide – is sharing with you the 3 S for success formula, especially designed for pop music competitions:

Song

Singer(s)

Show

With know-how and good intution for Eurovision the competition is not a unpredictable, uncalculable game. Some participating broadcasting corporations knew exactly what they did in 2012/2013 when hiring Swedish pop producers to develop familiar sounding, but (compared to other entries) strong songs. By no surprise Azerbaijan’s „Hold Me“ was the runner-up, Norway 4th and Russia 5th at the ESC live from Malmö. Have a look who composed/arranged the melodies and who wrote the lyrics. Some even found perfectly suiting acts to transport straight to the point the energy of their song – think of the victorious Emmelie de Forest, 3rd placed Zlata Ognevich or Festival di San Remo winner Marco Mengoni:

The show is not as important as the right song or singer(s), but can support an average production to catch attention. Following the examples of Lena, Olsen Brothers or Katrina & The Waves we at Traumsieberei OG tend mostly to a big yes to less show, like we have seen it in the courageous Dutch offer for Europe in 2014, rewarded with the first top three ranking for the Netherlands since ages:

We are DAS!ALLES – the consulting studio of Traumsieberei OG. Find out more about us in German on our website or send directly an e-mail to our divison manager: mario[at]traumsieberei.at

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